What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a...

What is a value proposition? A value proposition is a declarative statement that explains why a customer should purchase your product or...

How to create Instagram highlights: Design and create your highlight cover images. Brainstorm categories for your highlights (e.g.,...

Customers with a great content marketing strategy are not great by accident. To the less experienced it might seem like anybody can...

Freelancers, like brands, are always looking for ways to diversify their income streams. Not only to remain relevant in an ever-changing...

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from...

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is...

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. Perhaps you’ve...

What are content elements? Content elements are individual design and user experience (UX) components that tie messaging and brand...

What is an executive summary? Short. Concise. Powerful. Executive summaries are the first page (or pages) of a business plan or proposal....

What is a content asset? A content asset is a high-value piece of content that supports various marketing initiatives. Content assets are...

An elevator pitch is a short, succinct introduction of you and your business to a new connection — whether it’s a potential investor,...

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. Why? Because it’s the first...

Testimonials are a very powerful tool to build credibility for your business and convert customers from multiple points in the sales...

What is foundational content? Foundational content is any supporting content you create or solicit. This content supports the higher...

Before getting into it, you might be wondering: What exactly is a remote video shoot? It’s the process by which talent can generate...

An executive summary is a short recap of what is presented in lengthier reports but still includes all of the necessary facts, figures...

Google is continually updating its decision-making algorithm in efforts to provide the best answers and experience for users. Traditional...

You’ve been tasked to personalize a topic. As a writer, you must make it vitally important to the brand’s readers and pull them in, like...

What is the skyscraper content technique? The skyscraper technique is a content creation method for building high-quality backlinks....