Content marketers are tasked with navigating many tricky conversations with potential, current and long-lasting clients. For many, one...

As writers, we’re often told not to overuse adjectives. Cutting down on adjectives is one of the best ways to uncomplicate your...

It’s difficult enough to parse the meanings of similar words, but the absolute worst is when two words sound almost identical but...

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of...

We’ve all been there: You’re on a roll writing your latest piece, in the midst of a sentence, and suddenly… What word goes here? Are...

My content creator, social media and marketing colleagues are exhausted. It’s been a heck of a year, whether business slowed way down or...

Whether you’re a writer, a marketer or a designer, you know there are some days when your brain is in a groove — and ones where you can...

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. There’s the...

Wordsmith. You hear the word tossed around in chatty writer’s groups and on sassy author profiles. But, what the heck is that exactly,...

We talk about the buyer’s journey all the time. Yet, the majority of content marketers are forgetting about one of the most important...

How long is long? Marketing and SEO experts believe that long-form content (a minimum of 1,200 words and upwards of 20,000 words) can be...

Two things likely happened when you decided to click and read this piece about parallel structure. You either had a flashback to...

In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in...

Just when you think the English language has thought of it all, a global pandemic hits and leaves us… speechless. Well, most of us. The...

I’m guessing that right about now you’re shaking your head and thinking, “Preserved Roses, what are those?” Those, my friend, are big...

When was the last time you thought about what your blog actually does? A blog brings people together. It is a fine orchestration of...

Sometime around 2011, I stumbled across Pinterest. They were a startup back then and I was a digital media content editor where producing...

Like any other part of business strategy, content marketing is an ever-changing dialogue. In fact, part of the task of a freelance...

Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or...

The long-form content trend continues. Over the past five years, content marketing teams across an extensive range of industries have...