Don’t Get in Trouble With the FTC: A Marketer’s Guide to the FTC & the Rules of End
Imagine this. A friend of yours recommends a new breakfast cereal. You trust your friend’s opinion, so you buy the cereal. Then you find...
How to Create Content That Moves People Through the Sales Funnel
You know it’s important. You know you should be creating content specifically designed to move people from that “just browsing” stage...
Top Challenges Facing Content Managers (and How to Overcome Them)
Let’s be honest. Not everybody “gets” content marketing or appreciates good content strategy — and sometimes, these people are the...
How to Repurpose a Piece of Content 7 Ways
Gary Vaynerchuk recently wrote an article about content that appeared on Medium. That article was just a republished post from his...
Why Deadlines Are Bad for Your Content
Did I just clickbait you? Perhaps. I also just used a question as a lead. I’m throwing all good content sense off the page in an attempt...
Introducing: Collaborative Editing from ClearVoice
We are delighted to announce the release of the newest ClearVoice feature: Collaborative Editing. Available to all ClearVoice customers...
How to Boost Conversions With the 6 Elements of Persuasion
There are six elements of persuasion that marketers can use to improve audience reception and actions: reciprocity, scarcity, authority,...
Podcasting 101: What You Need to Know to Get a Brand Podcast Started
So your brand has a killer website, a strong social media following and a blog full of top-notch posts and visuals. That’s impressive....
How to Add Memes to Your Marketing Strategy
The word “meme” has become ubiquitous in the last few years. It’s used to describe anything that has gained a certain pop culture...
Ramp up Your Brand’s Instagram Account With These Tips & Tools
Is your company’s Instagram reaching its potential? No longer can this social network be an afterthought for someone in your marketing...
5 WordPress Plugins to Help You Revive Old Content
Old posts deserve love, too. But we frequently ignore them, throwing everything instead into promoting newly published content while our...
6 Tips to Creating Content That Engages Millennials
Millennials are the group of people born in the 1980s and ’90s, and they’re set to dominate the spending scene here in the U.S. Numbering...
I Spent $30,000 Testing Different Blog Designs – Here’s What I Found
Do you want your blog to do more than just get you some retweets? If you’re wishing your blog was a 24-hour salesman that constantly...
Dear Megan, Do We Need a Style Guide for Content? Yes, You Do
We’re all familiar with the crazy cat lady, right? Well, around the ClearVoice office, I’m the crazy style lady. I don’t think anyone...
3 Best Styles of Emails to Engage Your Audience
I have a love/hate relationship with email marketing. It enables marketers to speak to many people at once, which is great — but if you...
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
As a content creator, it’s easy to get stuck in a rut. We get set on a certain content process, type, platform or theme, and before you...
The Anatomy of a Well-Oiled Content Marketing Machine
As content continues its rise to the top of the marketing food chain, its value is no longer in question. How to assemble a winning...
The Role of Ghostwriting in Content Marketing
Corporate ghostwriters play an important role in helping businesses feed the increasing demand for high quality, branded content. There’s...
Stop Talking to Yourself: Creating Creative Personas
When I first started working as a content strategist for a start-up phone company, I was a one-woman powerhouse, the only producer of...



















