The best evergreen content is the holy grail of content marketing. It’s that article that consistently ranks well in search and drives 65...

How do editors deliver constructive criticism to freelance writers? It requires an editor to take ownership of his or her role in the...

People get a little weird when it comes to talking about money. It can be awkward to talk about how much you make, what you charge, which...

A big shocker is that Apple and Gmail, the first and second most used email clients in the United States, support emojis in email subject...

Delegating content production to in-house writers or outsourcing it to freelancers is a great way to ramp up your content marketing at...

You’ve created great content, but what’s it worth if it’s not being seen by the right people in the right place — if it’s being seen at...

The sales/inbound marketing funnel doesn’t end after the sale, so why does almost all content and inbound marketing advice focus on...

Picture this. You’ve spent a year executing your content marketing strategy, and it’s working. Blog traffic has grown. A recent ebook...

During a recent conversation with a content marketing professional I work with often, she mentioned she’s always wondered what freelance...

From the moment that first person declared, “Content is everyone’s job,” content managers everywhere began to salivate. They had just...

High-quality content is at the center of marketing automation. With it, you can generate more leads, boost conversion rates, create...

People love a good story. Stories educate us; they entertain us; they help us bond with each other. Storytelling has even been vital to...

Three of the most powerful weapons in modern B2B marketing’s arsenal are marketing automation, testing and optimization, and content...

Every content marketer has come up against this question at least once: How much should I pay a freelancer to write this, anyway? And on...

You know you need help creating content, and you plan on hiring freelance writers to get that help. Good for you — hiring freelancers is...

A few years ago, one of my friends at the University of Utah purchased a domain name for $20,000. I thought he was a little crazy and...

Getting your CEO published on reputable third-party sites has a number of benefits, but ultimately, it all comes down to this: Customers...

I have two words for you: quality and rights. The main reasons you want to create clear contributor guidelines come down to those two...

As a brand with growing content requirements, you probably find yourself looking to augment your content core team with external writers....

Extensive research has been published on consumer buying patterns and how they’ve changed — for example, read this report from from...