Big surprise. When Martech’s Supergraphic was unveiled this year, it was more mind-boggling than ever before. Lovingly nicknamed the...

Are freelance writers’ rates and quality correlated? Based on experimentation and experience, ClearVoice finds that brands get what they...

Creating content is like penning a Hollywood blockbuster. You may pack the house on opening weekend, but by the second week, half your...

More than 2.8 billion people. That’s how many active users were on social media at the beginning of 2017. Today that number is already...

How much should you pay a freelance travel writer? It depends on the level of quality you expect for your project. “You get what you pay...

Using the visual medium to explain how your product or service works to people who’ve never heard of it before is easier than forcing...

Storytelling has been around as long as humans have. Hieroglyphs were used in ancient Egypt about 5,000 years ago to become one of the...

Universities and nonprofits share two major challenges: recruiting students or supporters and raising funds to fuel their mission....

So, what are we missing here? We’re creating a healthy amount of content, going with quality over quantity. We built buyer personas...

Guest speaker Douglas Karr, Founder of DK New Media Overview Every marketer wants to succeed. But will ceaseless changes in technology...

Ann Handley is a Very Big Deal in the content marketing world. For starters, she was the first person (we’re talking in the world) to be...

How important is storytelling to a content strategy these days? The short answer is: It depends. Assess your audience and its receptivity...

Editors are not optional. Period. – Ann Handley Why do you need an editor? Good question. The editor plays a vital role in the content...

“These days most of us have the attention span of a meth-addicted squirrel.” This is classic Kristen Lamb, and it’s what so many of us...

Guest speakers Jacob Warwick, Founder of ThinkWarwick Communications Aaron Orendorff, Founder of iconiContent Overview Evergreen content...

With the rise of the freelance economy, companies now have more content creation options. As this trend grows, the complexity of finding...

Such quality differences between Cinemagraphs and animated gifs are leading to a pronounced migration among email marketers over to...

Many a marketer has heard about the fold, but not everyone may be completely familiar with it. Understanding specifically what it is and...

You work hard to create original and compelling content and get it seen by others, and you’d never sit idly by and let someone else take...

A good copy editor looks at word choice, sentence structure, stylization and story flow in addition to checking spelling and grammar. But...