Podcasts provide individuals and brands with the opportunity to conduct storytelling by audio. Savvy podcasters develop a standard...

If “content is king,” funny content marketing must be the supreme emperor. It’s clear that comedy sells, so it’s time for you to build...

As the most comprehensive vehicle-history database in North America, CARFAX has become the #1 place where millions of car buyers and...

Are you crafting your content to keep up with search behaviors? Search engine optimization (SEO) is a constantly evolving practice that...

Whether you’re an aspiring hoarder or just have a few things that need to reside outside your residence, SpareFoot is the largest online...

There are numerous resources available on how to be a better freelance writer to clients, how to get more gigs, and how to make more...

Don’t Look Now, But Twitter Is in the Midst of a Renaissance Social media hasn’t been around long enough for us to see a social channel...

A chatbot is technology operating against a set of rules or artificial intelligence to simulate conversational engagement with customers...

When it comes to producing compelling content (an article, blog entry or branded piece), it never hurts to support your topic with an...

What’s one thing that line cooks, writers and studio executives have in common? They’ve all been in the weeds before, and seen colleagues...

Perhaps the most undervalued when you have it, yet coveted gift when it’s gone is creativity. Never appreciated when it showers us with...

Know how to write a press release so it gets picked up? As a PR professional, you need to build rapport with the right influencers and...

Getting started with content marketing might seem daunting to some business owners, particularly those who have smaller businesses. But...

Should you repost and repurpose old content? With more businesses generating content, the competition for readers and viewers has...

Whether it’s blogs, infographics, white papers or social media, your marketing lives and dies based on the content you produce and share....

It finally happened. And tweets went out. Some users are happy, others far from it. But, love it or hate it, Twitter has now doubled the...

Website rebranding takes time, consideration and planning. Before you get started, consider the business reasons and goals for a rebrand....

To become a successful freelance technical writer, it’s important that you hone both your writing and technology skills in the area of...

Early in my career, the VP Marketing at a new workplace shared his most important bit of practical advice: “Just get one thing done every...

You trust your team to get their work done on time. In a pinch, you know you can count on them to rush through a project and meet a tight...