Hamad Abdel AalOct 17, 20183 min readVideo Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to...
Hamad Abdel AalOct 16, 20186 min readDo You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the LovingA thing that most successful brands, especially successful breakout brands, have in common: They know their customers; they understand...
Hamad Abdel AalOct 8, 20185 min read5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)Have you ever encountered a website or webpage that was frustratingly slow to load? You probably waited while a couple of seconds passed,...
Hamad Abdel AalOct 2, 20187 min read8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content MarkWhen Google decided that a key factor in assigning domain authority would be the quality and post frequency of a URL’s original content,...
Hamad Abdel AalSep 25, 20188 min readContent Ideas for 4 Industries Where Creative Content Is More ChallengingHot take: The peak, ridiculously sexy and over-budgeted category in advertising is fragrance — in a close heat with luxury automotive,...
Hamad Abdel AalSep 18, 20189 min readIn the Case of an Unhappy Client, What’s a Freelancer to Do?The perfect freelancer scenario goes something like this. Client desperately needs help. Client finds superstar freelancer based on a...
Hamad Abdel AalSep 17, 20185 min read6 Competitive Ways to Do Content Marketing With Smart SpeakersSiri, Alexa, and Google are household names now. These voice assistants and the compact devices that house their digital components are...
Hamad Abdel AalSep 14, 20186 min readAustralian Writer Lindy Alexander on Being a Self-Employed Creative in OzAs ClearVoice expands our talent roster and client list internationally, we’ve begun reaching out to top-tier freelancers in foreign but...
Hamad Abdel AalSep 13, 20187 min readEnticing Millennials: Four Pros Share Content They Love… That WorkedWhat content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and Knew Money to share content they love and why...
Hamad Abdel AalSep 11, 20185 min read6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)If you followed our series, you now should understand the value of long-form content (LFC) and have examples of brands who kick butt at...
Hamad Abdel AalSep 10, 20188 min readArtificial Intelligence Options Compared for NLP: Which to Use for Your ChatbotHaving helped build several dozen chatbots over the last two years, I’ve come to understand that a multifaceted evaluation of the natural...
Hamad Abdel AalSep 7, 20187 min readImportance of Brand Consistency: 7 Key Approaches for Keeping AlignedWhat is brand consistency? Brand consistency is the pattern of expression that affects what people think about your company. The more...
Hamad Abdel AalSep 6, 20186 min readNewsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)In this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalSep 4, 20184 min readLong-Form Content: Creating Ebooks That Convert (4 of 5)We described the value of long-form content in previous posts highlighting how they can educate, inform, inspire, and convert prospective...
Hamad Abdel AalAug 30, 20186 min readNewsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘SendRIn this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 28, 20186 min readLong-Form Content: Mastering Creative Briefs for Ebooks and Assets (3 of 5)Your brand content marketing team is a well-oiled machine… You think. But you’ve never mastered anything longer than a 500-word blog...
Hamad Abdel AalAug 24, 20186 min readWhat Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?“We need to be on social.” Anyone in content marketing has heard this from multiple companies in the past year. Often followed by: “But...
Hamad Abdel AalAug 23, 20185 min readNewsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ MatterIn this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 21, 20186 min readLong-Form Content: Kick A$$ Examples of Brands Who Rock at It (Part 2 of 5)As you may recall, we shared the skinny on long-form content recently on our blog. If you haven’t read it yet, here’s a quick recap:...
Hamad Abdel AalAug 20, 20186 min read10 Ways Marketers Can Use Alexa Flash Briefings to Grow Their BusinessIf a parent doesn’t have time to listen to a full podcast before taking the kids to school, he or she can say, “Alexa, play my flash...
