In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t...

We would all love to rely on our own masterful organic content marketing strategies to attract and retain customers, but the truth is...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

For content marketers, trying to balance quality content with substantial partnerships while continually monitoring the all-important...

Social media marketing is a numbers game. If you manage social accounts, you’ve likely encountered the dreaded character limit for your...

What documents should every producer complete before taking their first shot? If you’re a fledgling videographer doing branded content,...

Who should tell your brand’s story? If you prefer someone more authentic than an actor, a local celebrity and/or an influencer, then a...

As a freelancer, I know the one habit nearly all writers can’t resist, no matter how hard they try, is seeing life through a series of...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Rent is due on the first whether you’re inspired or not. If you’re a freelancer who makes a living copywriting, you don’t have the luxury...

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend, but though it can be deployed to great...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Trying to diversify and liven up your brand’s digital content experience? Borrow some story formats from magazines and newspapers....

When I decided to travel non-stop for a year, many people were perplexed by my decision. What would happen to my career? How would I...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Stephen King said: “The road to hell is paved with adverbs.” While the author is renowned for such sentiments, he’s equally criticized...

We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Writing engaging content is crucial to building long-term content marketing success — yet, it is no easy task. In fact, the strength of...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...