With each monthly update we’ll add several new marketing trends and examples to the top of the list, while letting older updates...

What is a customer story? A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results...

In a 2018 “Wired Guide to Emoji,” writer Arielle Pardes wrote that emojis, designed to “add emotional nuance to otherwise flat text,” are...

There are a few things that separate us from our closest primate cousins, the bonobos and chimps. Even though bonobo brain circuitry has...

There’s no denying the instant joy and bubbly feelings we get when viewing an adorable talking puppy or kitten video, photo or meme....

One of humanity’s major adaptive advantages is that we live in social groups, writes Lisa Feldman Barrett in her book ‘How Emotions are...

There is a YouTube musical artist who goes by the name Puddles Pity Party who often sings pop song covers. Dressed in a white clown suit,...

In Lisa Feldman Barrett’s book ‘How Emotions are Made,’ the neuroscientist offers a compelling look at how the human brain simulates...

For decades, economists have tried to understand how people make decisions. In studying some behaviors, economists in the 1960s offered...

What is the Paradox of Choice? A concept coined by American psychologist Barry Schwartz, the Paradox of Choice is a phenomenon where...

What is a confirmation bias? A confirmation bias is a tendency to seek out, process, evaluate, or rely on information that reinforces or...

What is Clubhouse? Clubhouse is a voice-based social platform where, instead of communicating via typed message, people have real-time...

As a content marketer, it’s your job to create the type of copy that meets goals. While every company’s aspirations are different — from...

What is the Ambiguity Effect? The Ambiguity Effect is a cognitive bias that occurs when people avoid products or services they consider...

What is the Noble Edge Effect? When consumers perceive a company as being noble — whether through donating to charity or supporting...

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...