Hamad Abdel AalApr 14, 202129 min readTop 25+ Content Marketing Studies and Research ReportsWith each monthly update we’ll add several new marketing trends and examples to the top of the list, while letting older updates...
Hamad Abdel AalMar 19, 20218 min readHow to Write a Customer Story: 5 Do’s and 5 Don’ts for a Compelling NarrativeWhat is a customer story? A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results...
Hamad Abdel AalMar 18, 20214 min readBeyond Emojis: How Writers Can Achieve Emotional GranularityIn a 2018 “Wired Guide to Emoji,” writer Arielle Pardes wrote that emojis, designed to “add emotional nuance to otherwise flat text,” are...
Hamad Abdel AalMar 16, 20215 min readConcept Creation: How the Words You Choose Affect Consumer PerceptionThere are a few things that separate us from our closest primate cousins, the bonobos and chimps. Even though bonobo brain circuitry has...
Hamad Abdel AalMar 12, 20217 min readWriting About Pets: How to Create Purrfect Content for Pet ClientsThere’s no denying the instant joy and bubbly feelings we get when viewing an adorable talking puppy or kitten video, photo or meme....
Hamad Abdel AalMar 11, 20215 min readHow to Be More Attuned to Cross-Cultural Concepts in Your ContentOne of humanity’s major adaptive advantages is that we live in social groups, writes Lisa Feldman Barrett in her book ‘How Emotions are...
Hamad Abdel AalMar 9, 20214 min readAre There Universal Emotions? Brain Science Findings Challenge Our Storytelling AssumptionsThere is a YouTube musical artist who goes by the name Puddles Pity Party who often sings pop song covers. Dressed in a white clown suit,...
Hamad Abdel AalMar 4, 20215 min readHow Emotional Science Can Help You Create More Striking NarrativesIn Lisa Feldman Barrett’s book ‘How Emotions are Made,’ the neuroscientist offers a compelling look at how the human brain simulates...
Hamad Abdel AalMar 2, 20215 min readBounded Rationality: Why Customer Behavior Is Tough to PredictFor decades, economists have tried to understand how people make decisions. In studying some behaviors, economists in the 1960s offered...
Hamad Abdel AalFeb 25, 20215 min readParadox of Choice: How Too Many Choices Might Overwhelm Your AudienceWhat is the Paradox of Choice? A concept coined by American psychologist Barry Schwartz, the Paradox of Choice is a phenomenon where...
Hamad Abdel AalFeb 23, 20217 min readConfirmation Bias: How Can You Avoid Tunnel Vision in Your Marketing?What is a confirmation bias? A confirmation bias is a tendency to seek out, process, evaluate, or rely on information that reinforces or...
Hamad Abdel AalFeb 19, 20216 min readWhat Is Clubhouse? An Intro to the Social Platform of the MomentWhat is Clubhouse? Clubhouse is a voice-based social platform where, instead of communicating via typed message, people have real-time...
Hamad Abdel AalFeb 18, 20217 min readVoice of the Customer Marketing Guide: 5 Do’s, 5 Don’ts, and 3 ExamplesAs a content marketer, it’s your job to create the type of copy that meets goals. While every company’s aspirations are different — from...
Hamad Abdel AalFeb 16, 20215 min readThe Ambiguity Effect: Why We Opt for Known Options (and What That Means for Marketers)What is the Ambiguity Effect? The Ambiguity Effect is a cognitive bias that occurs when people avoid products or services they consider...
Hamad Abdel AalFeb 11, 20215 min readThe Noble Edge Effect: Why We Reward Social ResponsibilityWhat is the Noble Edge Effect? When consumers perceive a company as being noble — whether through donating to charity or supporting...
Hamad Abdel AalFeb 11, 20212 min readWhat Is an Article?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20212 min readWhat Is an Ebook?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20212 min readWhat Is a White Paper?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20213 min readWhat Is Email Content?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20213 min readWhat Is a Customer Story?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
