Three of the most powerful weapons in the modern B2B marketer’s arsenal are marketing automation, testing and optimization, and content...

If you ask around, most people will say they get way too much email — but when you review the numbers, results show that people prefer to...

One problem many marketers face is the chicken-or-the-egg dilemma of content marketing: You know you need a strong content marketing...

Extensive research has been published on consumer buying patterns and how they’ve changed — for example, read this report from from...

There are six elements of persuasion that marketers can use to improve audience reception and actions: reciprocity, scarcity, authority,...

A number of marketers still haven’t embraced content marketing as a means to drive sales and boost brand awareness. In fact, just 36...

Marketers spend so much time focused on pageviews, retweets and engagements, it’s easy to forget that the real goal of content marketing...

Done right, content marketing can generate three times as many leads as traditional outbound marketing. But in the process of planning,...