A concierge chatbot is technology that allows businesses to provide information, reminders and helpful advice to customers. Compared to...

Have you ever encountered a website or webpage that was frustratingly slow to load? You probably waited while a couple of seconds passed,...

An effective customer messaging platform can help with marketing efforts — turning customers into brand advocates — and can save your...

Having helped build several dozen chatbots over the last two years, I’ve come to understand that a multifaceted evaluation of the natural...

We described the value of long-form content in previous posts highlighting how they can educate, inform, inspire, and convert prospective...

Cambridge Analytica debacle. While the misdeeds of Cambridge Analytica cast a long shadow on Facebook’s policies concerning third-party...

Producing high-quality content marketing video, that is used as an evergreen piece on your website for months or years to come, requires...

announced this January that those days of unpaid contributor content are over. The change is due in part to the recent flood of...

What your brand needs to understand about Facebook’s advertising principles manifesto After a few tumultuous months — which included some...

Are some of your customers dropping off because of confusion about one of your services or products? Introducing a course about that...

Call to action. Effective CTAs act as a prompt for your readers and potential customers. They present a way for you to elicit interaction...

The average person spends 490 minutes each day consuming digital media. This adds up to more than eight hours per day! Some time is spent...

Customer experience or CX is the perception of your brand held by your customers. Issues that shape your brand’s customer experience...

Assuming you’ve been in the field of marketing for more than a year or two, you’ve likely already come to realize how noisy digital...

Over 40% of B2B Marketers Already Using ABM A New Perspective Account-based marketing works best for companies with a...

Until the birth of Slack and other conversation platforms, this was difficult. It required that salespeople watch for email alerts, or...

We sat down with Matt Osborn, senior marketing manager at Apruve, a B2B credit management software service headquartered in Minneapolis....

A product recommendation email shares personalized and relevant product recommendations with your customer based on the customer’s buying...

Fifteen years ago, the most important part of any good sales pitch was the close. These days, the idea of “closing” a sale is all but...

Remember that nasty “blogging is dead” rumor that was going around? All lies. Blogging isn’t going anywhere. Content Marketing Institute...