It’s an all-too-relatable circumstance for many content marketers: You’re on a call with a prospective client, and they tell you —...

What is inbound marketing? Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the...

Due to the challenges brought by the COVID-19 pandemic, your business may have been forced to find ways to operate amidst the...

This article was originally published in March 2017. It has been updated to reflect new information and application features available...

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads...

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring....

What is a CTA? In marketing, a CTA is a “call to action” or the compelling language used to get a consumer to click a button or link, or...

If you’ve ever felt like you needed to poke your content with a stick just to see if it is still alive, then you probably haven’t been...

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the...

If you can persuade visitors, you have a good chance of getting them to take action —  to click, learn more, or buy — all actions that...

Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote...

In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t...

We would all love to rely on our own masterful organic content marketing strategies to attract and retain customers, but the truth is...

Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So...

Chatbots: What are they exactly? And why are they all the rave today? If you are unfamiliar with what chatbots are and how they work, you...

What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry...

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to...

When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your...

If you were a child of the ’80s, you likely remember the ‘Choose Your Own Adventure’ book series, where you would be presented with...

Believe it or not, chatbots have been around for a long time. However, in the last several years the use of chatbots has grown...