Have you ever looked at your bounce rate in Google Analytics and felt distressed that it doesn’t look great? It’s pretty easy to do. I...

What marketer doesn’t live for bragging rights, huh? Marketing awards are an avenue for reaching your potential (and adding a priceless...

What is a value proposition? A value proposition is a declarative statement that explains why a customer should purchase your product or...

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. Why? Because it’s the first...

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths,...

In the world of content creation and copywriting, there’s often a moment when you’re faced with balancing the initial giddiness of taking...

Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission...

A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while...

Who should tell your brand’s story? If you prefer someone more authentic than an actor, a local celebrity and/or an influencer, then a...

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend, but though it can be deployed to great...

Which words would your friends and family members use to describe you? Witty? Kind? Helpful? Now, which words would you use to describe...

Confession: I used to be a dating blogger. And I mean a full-blown Carrie Bradshaw wannabe who detailed every last minute of her...

True story, I once let a dentist work on my teeth that had bad breath. And I have to say I questioned his abilities. Why am I starting...

What are the defining characteristics of your brand voice? What is your brand’s backstory? If your brand wrote a letter to its customers...

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. As the...

What is a brand positioning statement? A positioning statement expresses the essence of a brand with precision. This persuasive one-line...

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the...

What is a boilerplate? A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included...

The media landscape is a scorcher these days, am I right? Journalism — whether in business, politics, restaurant reviews and world news —...

If professionally you are a words person who has nothing to do with visuals, does your professional persona need to be visually on point?...