What is a competitive analysis? Simply put, it’s a research-based strategy that facilitates a closer look into what’s working — or...

Laptop open. Check. Cold drink. Check. Data points. Wait, what? If your content marketing client is asking you to take a data-driven...

There are many tools and applications available to help marketers and content creators produce more quality content, and that includes...

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and...

Measuring social media ROI continues to be difficult for some marketers — but a big reason for that is because we often look beyond the...

Over the years, “big data” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and...

At the beginning of June 2019, the world of marketing saw two of the biggest acquisitions in the last decade: Google acquired Looker and...

How many times have you sent an email and wondered if the recipient received it? Did he or she click on the links or open the...

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s...

If you’ve ever installed Google Analytics on a WordPress website, you’ve seen that you’ve got dozens of options for setup; you can simply...

announced this January that those days of unpaid contributor content are over. The change is due in part to the recent flood of...

Influencer marketing is a proven strategy to reach consumers. Influencer marketing saw explosive growth in 2016, with 86% of marketers...

Do you know how to spot fake followers before working with an influencer? An individual with fake followers can sink your influencer...

As I made changes, I was able to track the improvement via Google Analytics. Net Nanny was also leveraging five or six other marketing...

Whether it was the crazy sideline catches, Melissa McCarthy dodging whales, or the 31-point rally comeback that gave the Patriots the...

Content marketers who understand the competitive landscape are better prepared to create innovative content that drives business goals....

Remember that nasty “blogging is dead” rumor that was going around? All lies. Blogging isn’t going anywhere. Content Marketing Institute...

One problem many marketers face is the chicken-or-the-egg dilemma of content marketing: You know you need a strong content marketing...

Whether you enjoy it or not, measuring the success of your content marketing is crucial to its success, because you’ll use the...

The foundation to any solid content marketing strategy is a good content audit. Because how can you create a road map to success if you...