Have you ever looked at your bounce rate in Google Analytics and felt distressed that it doesn’t look great? It’s pretty easy to do. I...

Let’s be honest, the word “freelancer” used to come with a stigma attached. Some deemed it a euphemism for ‘unemployed.’ Others would...

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation,...

What is phygital marketing? Phygital marketing is a blended customer experience where digital applications relate to the physical world...

What is a deepfake? In essence, it’s a video altered using the latest AI showing someone saying or doing something they never said or...

A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. It may be just 10 impactful...

When asked about the difference between community management and social media management, do you turn to Google or your in-house social...

More than ever, talented wordsmiths are using their skills to spread far and wide across industries. A journalist’s gig used to be to...

Trying to diversify and liven up your brand’s digital content experience? Borrow some story formats from magazines and newspapers....

Which words would your friends and family members use to describe you? Witty? Kind? Helpful? Now, which words would you use to describe...

As marketers and solo practitioners, we tend to rely heavily on technology to get through our busy workdays. So much so, that when we...

We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave...

At the beginning of June 2019, the world of marketing saw two of the biggest acquisitions in the last decade: Google acquired Looker and...

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. Among...

In marketing, it’s one of the age-old chicken-egg questions:  What’s the most important aspect of a successful campaign — a bold creative...

As the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener has seen a lot in his advertising career....

Social media content writing tends to get brushed off as unserious by traditional writers: People get paid to Tweet 15 words, or put 8...

In real estate writing, the broad range of rates reflects the broad spectrum of housing needs and budgets— from low-rent short-term...

When you’re a freelance writer, it’s easy to feel like an outsider looking in. You often toil job to job, shuttling between pitching...

As billboards and bus stop signs have shown us countless times, the real estate sales business attracts a diverse group of professionals,...