If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, brands and marketers still have to master...

Pitching isn’t one-size-fits-all. Each approach will vary per client, since some ask for specialized information depending on the...

Although listicles aren’t for every brand, they can help you clearly organize your ideas — and make them easily scannable by readers....

Having one powerful content marketing platform can save your agency time and money. Billable hours are the livelihood of any agency. By...

Often an afterthought, the tagging of blog posts in your content management system can become a jungle of meaningless identifiers if not...

LinkedIn’s Matched Audiences capabilities provide marketers with the advantage of combining their own customer and lead data with...

The average person spends 490 minutes each day consuming digital media. This adds up to more than eight hours per day! Some time is spent...

Social media obviously opened the flood gates of content, but not all of it is good (well, duh). In the sea of noise, how do you try to...

What should you look for when selecting influencers? The answer lies in figuring out contextual relevance, reach and resonance. Identify...

Done right, content marketing can generate three times as many leads as traditional outbound marketing. But in the process of planning,...