Digital marketing courses can help keep you or your team on top of the latest strategies and technology. But not all are accredited or...

For the past few weeks, I’ve been writing a series called Meet the Teamlancers, where we’ve been getting an up-close and personal look at...

What marketer doesn’t live for bragging rights, huh? Marketing awards are an avenue for reaching your potential (and adding a priceless...

What is the IKEA Effect? The IKEA Effect— so dubbed in 2012 by a team of researchers from Duke, Harvard, and Tulane — is a cognitive bias...

What is business-to-consumer? Often abbreviated to B2C, business-to-consumer is a broad category for all “personal use” transactions: for...

What is B2B? The term B2B, nearly always used to abbreviate business-to-business, is an umbrella category for all companies that market...

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for...

When you think about SEO strategies and tactics, the first thing that probably comes to mind is keywords. SEO and keywords are synonymous...

People are spending more time online than ever before. And with the COVID19 pandemic still among us, more and more businesses and...

Aside from being the punchline to a joke about astronaut typists, the spacebar is the most-used key on any standard keyboard. In all...

What is anchor text? Anchor text is the wording included inside a hyperlink. It’s also called link text, and it typically stands out from...

What is Facebook Analytics? Facebook Analytics is free data provided by Facebook that tracks your page’s likes, views, and more. It gives...

For the past few weeks, we’ve been getting to know how individual teamlancers working as content strategists, editors, digital marketers,...

To effectively create a brand marketing strategy, you can’t focus all efforts on one silo. After all, while some people tend to check...

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club....

What is the Nostalgia Effect? The Nostalgia Effect is a cognitive bias where people tend to recall the past more fondly that the present,...

When doing something over and over, it’s easy to fall into patterns. This can be true for writers in many ways, but it can be especially...

I recently started a new series, Meet the Teamlancers, where we get to peek at the behind-the-scenes routines of collaborative...

Customer retention is providing your customers with a brand experience that keeps them coming back as purchasers and advocates. Instead...

If you’ve ever been asked by executives about “the next big thing” on social media (and if you haven’t, are you really a social media...