What are zero-click searches? Zero-click searches are search queries that are answered right on the search results page, so the searcher...

What is return on investment (ROI)? Return on investment is a financial metric identifying the benefit expected from a specific...

What is an application programming interface (API)? An application programming interface is code that lets two applications talk to each...

What is a churn rate? A churn rate is the rate at which customers or subscribers stop doing business with a company during a specified...

What is total customer value (TCV)? Total customer value is the relationship between what a customer pays and what he or she receives...

What is an XML sitemap? An XML sitemap is a map of your website’s pages and posts, written in a code called “XML” that search engine...

What is the Paradox of Choice? A concept coined by American psychologist Barry Schwartz, the Paradox of Choice is a phenomenon where...

What is a backlink? A backlink is a link from one website to another. If you’re a website owner, a backlink is a link from another...

What is a confirmation bias? A confirmation bias is a tendency to seek out, process, evaluate, or rely on information that reinforces or...

What is social listening? Social listening is the practice of aggregating any mentions of your brand on social media, then using those...

Like most industries, the freelance community was hit by the COVID-19 pandemic. Slashed budgets, nervous entrepreneurs worried about...

One of my favorite things about being a writer is exploring the nuances of language — combing through my own vocabulary or a dictionary...

The first time I saw the word teamlancing — and a robust explanation of what it means and why it matters — I recall nodding to myself and...

What are marketing goals? Marketing goals are the key areas that should be identified by brand marketers — both long-term for a company...

What is Clubhouse? Clubhouse is a voice-based social platform where, instead of communicating via typed message, people have real-time...

As a content marketer, it’s your job to create the type of copy that meets goals. While every company’s aspirations are different — from...

What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., separate from a main company...

What is the Ambiguity Effect? The Ambiguity Effect is a cognitive bias that occurs when people avoid products or services they consider...

What is a unique visitor? A unique visitor is one person at one IP address visiting a particular website. Unique visitors are often used...

What is a competitive analysis? Simply put, it’s a research-based strategy that facilitates a closer look into what’s working — or...