Authenticity: Your Content Marketing Secret Weapon
In the beginning, online marketing was about quantity. Your website ranking was determined by how much (haphazard) content you could...
How Skateboarding Mastered Content Marketing More Than 13 Years Ago
Skateboarding every day for seven years exposed me to a lot more than a set of wheels bolted into a piece of plywood. Skateboarding meant...
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
As a content creator, it’s easy to get stuck in a rut. We get set on a certain content process, type, platform or theme, and before you...
The Anatomy of a Well-Oiled Content Marketing Machine
As content continues its rise to the top of the marketing food chain, its value is no longer in question. How to assemble a winning...
The Role of Ghostwriting in Content Marketing
Corporate ghostwriters play an important role in helping businesses feed the increasing demand for high quality, branded content. There’s...
An Interview With Laura Rubinstein: Secrets of a Social Media Strategist
Coach Laura Rubinstein is a relationship-based marketing strategist specializing in helping authors, speakers and business owners stand...
Stop Talking to Yourself: Creating Creative Personas
When I first started working as a content strategist for a start-up phone company, I was a one-woman powerhouse, the only producer of...
How to Get Your Boss to Invest in Content Marketing
“Nope.” If that’s the response you got from your boss when you tried to pitch them on content marketing, I’ve got some uncomfortable news...
Best in Show: Top Dogs of Content Marketing
Next time your dog falls over chasing his own tail, don’t laugh. Instead take note. Better yet, take video, upload it, and bask in its...
3 Ways to Drive Any Self-Respecting Editor Crazy
Most days, I love my job. I get to work with words all day in the dynamic, ever-changing field of content marketing. I edit a diverse...
How to Explain Content Marketing to the Rest of the World
Has this ever happened to you? You’re at a cocktail party, swirling your perfectly aged chard, and someone saunters up to you and asks...
Don’t Leave It Dangling: A Guide to Modifiers
Greetings, Gentle Readers! This week’s not-made-up-by-me question comes to us from Sara in Phoenix. Sara writes: Oh, sweet Sara, is there...
Before You Press Publish: A Blog Editor’s Checklist
Whether you’re writing for your own blog or managing a brand blog for a large organization, you need to make every post count. Millions...
5 Simple Ways to Instantly Improve Your Writing
Dear Megan, I want to be a better writer in 2015. What would you suggest to get things started? And have you made any New Year’s...
Branding Ovation: Drybar Blows Its Way Into Clients’ Hair and Hearts
Ah, the advent of the blow dry. Once a dangerous tangle of electrical ingenuity and possibly life-endangering helmuts of searing heat,...
Branding Ovation: Earth Rated Gives Paws to User-Generated Content
Earth Rated is barking up the right tree. See, while most content marketing teams settle for getting fans and readers, Earth Rated aims...
Dear Megan Rages Against the Exclamation Point (and Rightly So!)
This week’s question comes to us from one of my kids, who will remain nameless because neither wants to appear in a dorky grammar blog...
The Importance of Being Ernest: Keep It Simple, Writers
Let’s get to this week’s question, which comes to us from Miloslava in Prague (fine, it’s my co-worker Erin again): Great question,...
Branding Ovation: Insanely Eventful Content Marketing Defines New Belgium Brewing
Many leading beer brands hope you’ll turn on your TV and get turned on by their commercials. You find them duking it out, often during...



















