Extensive research has been published on consumer buying patterns and how they’ve changed — for example, read this report from from...

The blog is the cornerstone of a solid content marketing strategy. In fact, marketers who prioritize blogging are 13 times more likely to...

Based in Sidney, Neb., Cabela’s is a leading retailer of hunting, fishing, camping and related outdoor merchandise. Challenges Cabela’s...

As a species, humans are sure becoming attention-deficit. In fact, our attention span is shorter than ever, having dropped from… Ooh,...

Imagine this. A friend of yours recommends a new breakfast cereal. You trust your friend’s opinion, so you buy the cereal. Then you find...

Marketers who prioritize blogging generate more leads and see higher ROI than those who don’t. According to HubSpot’s State of Inbound...

You may never interact with them face to face, but your freelance writers have a significant impact on how well you do your job — and how...

You know it’s important. You know you should be creating content specifically designed to move people from that “just browsing” stage...

Whether you enjoy it or not, measuring the success of your content marketing is crucial to its success, because you’ll use the...

The foundation to any solid content marketing strategy is a good content audit. Because how can you create a road map to success if you...

Let’s be honest. Not everybody “gets” content marketing or appreciates good content strategy — and sometimes, these people are the...

Gary Vaynerchuk recently wrote an article about content that appeared on Medium. That article was just a republished post from his...

A large part of the population still doesn’t consider freelancing a legitimate or fulfilling career. I’ve worked for tech startups,...

One of the most valuable features of the ClearVoice software is our comprehensive search index of content and influencers, which we call...

If only a content strategist’s sole job was to market content. But that’s not so realistic. Success in content is measured by more than...

In 1900 two brothers, André and Édouard, started a magazine. Their tire business, which they’d started about 10 years before, was not...

Periscope Transcript, Issue 2 It’s that time again — time for another installment of Dear Megan. This is where we take the #DearMegan...

As business organizations become more entrenched in social media, companies must develop social media policies that address employee...

“The company without a strategy is willing to try anything.” – Michael Porter Don’t be one of those B2B companies willing to try anything...

“Life doesn’t have to be so damn hard.” Tim Ferriss penned that in his New York Times best-seller, “The 4-Hour Work Week.” It’s one way...