How do you get more customer reviews? The easy answer is to ask for them. Actually soliciting those reviews, however, can be time...

Guest speakers Jacob Warwick, Founder of ThinkWarwick Communications Aaron Orendorff, Founder of iconiContent Overview Evergreen content...

With the rise of the freelance economy, companies now have more content creation options. As this trend grows, the complexity of finding...

Such quality differences between Cinemagraphs and animated gifs are leading to a pronounced migration among email marketers over to...

Curating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can...

Many a marketer has heard about the fold, but not everyone may be completely familiar with it. Understanding specifically what it is and...

Until the birth of Slack and other conversation platforms, this was difficult. It required that salespeople watch for email alerts, or...

Are you creating and publishing content that only talks about your organization or is filled with sales pitches for your products and...

We sat down with Matt Osborn, senior marketing manager at Apruve, a B2B credit management software service headquartered in Minneapolis....

A product recommendation email shares personalized and relevant product recommendations with your customer based on the customer’s buying...

You work hard to create original and compelling content and get it seen by others, and you’d never sit idly by and let someone else take...

A good copy editor looks at word choice, sentence structure, stylization and story flow in addition to checking spelling and grammar. But...

The best evergreen content is the holy grail of content marketing. It’s that article that consistently ranks well in search and drives 65...

How do editors deliver constructive criticism to freelance writers? It requires an editor to take ownership of his or her role in the...

HubSpot infographic showcases some interesting stats related to influencer marketing: 71 percent of consumers are more likely to make a...

Fifteen years ago, the most important part of any good sales pitch was the close. These days, the idea of “closing” a sale is all but...

People get a little weird when it comes to talking about money. It can be awkward to talk about how much you make, what you charge, which...

An influencer marketing program is a marketing effort where a brand aligns itself with an influential individual who appeals to current...

What does it mean to be a storyteller for your brand? How do you stop talking at your customers and start sharing stories that can...

A big shocker is that Apple and Gmail, the first and second most used email clients in the United States, support emojis in email subject...