What is a click-through rate (CTR)? A click-through rate or CTR is a figure used to illustrate the ratio of how many people clicked on a...

What is a tech stack? A tech stack is a combination of applications and platforms selected by a business to streamline its operations,...

What is geotargeting? Geotargeting, which grew up as a result of smartphone and GPS technology, is a way to reach and communicate with...

One of humanity’s major adaptive advantages is that we live in social groups, writes Lisa Feldman Barrett in her book ‘How Emotions are...

There is a YouTube musical artist who goes by the name Puddles Pity Party who often sings pop song covers. Dressed in a white clown suit,...

Facebook videos account for billions of views each day. The marketers who have discovered how to align their video content development to...

How many times have you walked into the grocery store and seen a checkout sign that says “10 items or less?” How many times has that made...

What is a conversion rate? A conversion rate means the rate at which website visitors are completing a specific action on your website....

What is a bounce rate? A bounce rate, when it comes to digital marketing, is based on the number of people who arrive at your website or...

In Lisa Feldman Barrett’s book ‘How Emotions are Made,’ the neuroscientist offers a compelling look at how the human brain simulates...

What is a qualified lead? A qualified lead is a potential customer with a high likelihood of converting into a user, based on the data...

What is a lead? A lead is a potential customer in terms of digital marketing and sales. Sometimes referenced as a prospect, this term...

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative...

What is search engine optimization (SEO)? Search engine optimization is a set of tactics and strategies used both on and off your website...

For decades, economists have tried to understand how people make decisions. In studying some behaviors, economists in the 1960s offered...

What is a featured snippet? A featured snippet is the result in “position zero” in some of Google’s search results in a box at the very...

Customer reviews. Uggghhh. Am I right? You both love them, and love to hate them. Getting a negative one is a gut punch, getting a...

What is the cost per lead? The cost per lead is a standard metric used within digital marketing, measuring how much a brand or company...

The Proclaimers said they’d walk 500 miles — and then walk 500 more. But when they got to that 500-mile mark, did they think “I should go...

Over the past few months, I’ve almost exclusively interviewed teamlancers, especially while writing this series and the one that came...