Influencer marketing is a proven strategy to reach consumers. Influencer marketing saw explosive growth in 2016, with 86% of marketers...

Perfect world: You have a content strategist on staff who turns out tons of amazing, fleshed out content ideas/concepts at the drop of a...

Do you know how to spot fake followers before working with an influencer? An individual with fake followers can sink your influencer...

Instagram’s plans to implement a branded content tagging system for disclosure and brand management purposes was rolled out this past...

In each of the last three #MartechMonday posts, we’ve focused on why influencer marketing is important and introduced you to several...

Customer experience or CX is the perception of your brand held by your customers. Issues that shape your brand’s customer experience...

As I’ve written in the last two #MartechMonday posts, influencer marketing is important to businesses for a variety of reasons: It builds...

One of the most challenging parts of running a successful content marketing agency is finding prospects. Not just any old prospects, but...

Marketers are constantly looking for new, innovative ways to increase brand awareness, stand out from their competition, and drive more...

Big surprise. When Martech’s Supergraphic was unveiled this year, it was more mind-boggling than ever before. Lovingly nicknamed the...

Are freelance writers’ rates and quality correlated? Based on experimentation and experience, ClearVoice finds that brands get what they...

Transcript of Freelance Success Stories Podcast Meagan DeMenna:            Hello and welcome to the launch of Freelancer Success Stories....

Creating content is like penning a Hollywood blockbuster. You may pack the house on opening weekend, but by the second week, half your...

More than 2.8 billion people. That’s how many active users were on social media at the beginning of 2017. Today that number is already...

In a recent post, Jacob Warwick discussed evergreen content that ranks high and drives traffic. We collaborated with him to produce a...

How much should you pay a freelance travel writer? It depends on the level of quality you expect for your project. “You get what you pay...

Assuming you’ve been in the field of marketing for more than a year or two, you’ve likely already come to realize how noisy digital...

Using the visual medium to explain how your product or service works to people who’ve never heard of it before is easier than forcing...

Storytelling has been around as long as humans have. Hieroglyphs were used in ancient Egypt about 5,000 years ago to become one of the...

Fact: There’s no shortage of industry conferences to attend throughout the year. It’s not just marketing conferences, either....