Don’t Look Now, But Twitter Is in the Midst of a Renaissance Social media hasn’t been around long enough for us to see a social channel...

Facebook Live video offers businesses an opportunity to reach in a compelling, video-streaming format. With live video, brands can show...

A chatbot is technology operating against a set of rules or artificial intelligence to simulate conversational engagement with customers...

The overlapping niches of science and medical marcom writing are intimidating to most people with a liberal arts degree — even folks who...

When it comes to producing compelling content (an article, blog entry or branded piece), it never hurts to support your topic with an...

What’s one thing that line cooks, writers and studio executives have in common? They’ve all been in the weeds before, and seen colleagues...

So, what were the most surprising impacts of 2017? Instagram out-Snapchats Snapchat Even though Instagram Stories launched in late 2016,...

Perhaps the most undervalued when you have it, yet coveted gift when it’s gone is creativity. Never appreciated when it showers us with...

So, what are the issues that are keeping you from always being invigorated and inspired? We’re willing to bet that you’ll resonate with...

Back in the pre-Internet days, banks and insurance companies maintained a constant cycle of direct mail, cold calls, local onsite...

Know how to write a press release so it gets picked up? As a PR professional, you need to build rapport with the right influencers and...

New standalone messaging app and “Story Highlights” will affect your 2018 Instagram plans. It’s been a big year for Instagram: Instagram...

With business benefits such as office-space savings and increased workforce productivity — and employee benefits like flexible work-life...

What is the appropriate freelancer etiquette for working through a personal emergency? Stay calm and professional. Communicate time-off...

Getting started with content marketing might seem daunting to some business owners, particularly those who have smaller businesses. But...

What your brand needs to understand about Facebook’s advertising principles manifesto After a few tumultuous months — which included some...

Google’s #SmallThanks is the latest tool in continued effort to overtake Facebook With as much attention as Google receives, it’s...

Solid, long-term relationships are important in most any business, but perhaps nowhere as much as with freelancers. And although managing...

Each new year brings many of the same marketing challenges and technology opportunities, but a new year can also bring some surprising...

This Facebook study will convince you to use direct messages in your marketing efforts. In a just-released study, the Facebook Messenger...