The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing
Because everyone eats, the interest in talking and learning about food is universal. And in most places, it’s become accepted that even...
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
At a recent game night at my friend Mio’s house, he often interrupted the game and shouted commands to his Amazon Alexa. Every now and...
Study Reveals Three Characteristics Your Content Needs for Supercharged Effectiveness
#ItsATideAd campaign. But despite the game (and associated ads) getting the bulk of the attention in recent days, there is still a lot...
How to Audit Your Martech Stack and Eliminate Bloat in 2018
As a marketing team, you want to make the most of digital data and leverage the online marketplace to the benefit of your business. Your...
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
This week — specifically, the first week of February — is a big one in the context of modern-day advertising and marketing. The Super...
#ProContent Podcast: Content That Generates Social Attention
Guest Speakers Neal Schaffer, Author, Speaker and Consultant @NealSchaffer Jacob Warwick, Founder and CEO of Think Warwick, @JacobWarwick...
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movemen
David Nadelberg, founder of ‘Mortified’, says, “The thing I always say is and it sounds really simple: If you want someone to talk about...
See the Bright Side of Facebook’s Gloomy News Feed Forecast
Three reasons to be optimistic about Facebook’s news feed changes The doom and gloom that has surrounded the announcement of Facebook’s...
Bitcoin, Blockchain, Content Marketing: How They Connect, Why It Matters
Bitcoin and content marketing? Where’s the relationship? Blockchain. If you’ve heard of blockchain, it was likely in connection with...
The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing
Podcasts provide individuals and brands with the opportunity to conduct storytelling by audio. Savvy podcasters develop a standard...
How to Use Comedy to Tell a Better Story and Hook Customers
If “content is king,” funny content marketing must be the supreme emperor. It’s clear that comedy sells, so it’s time for you to build...
Rev Up Your Productivity and Streamline Your Content Creation Like CARFAX
As the most comprehensive vehicle-history database in North America, CARFAX has become the #1 place where millions of car buyers and...
What Will Instagram’s Encore Be in 2018?
Here’s what to expect from Instagram in 2018 You would forgive Instagram if it took a few months to catch its breath after a whirlwind...
Kick Your Content Strategy Up to the Next Level Like SpareFoot
Whether you’re an aspiring hoarder or just have a few things that need to reside outside your residence, SpareFoot is the largest online...
On the Evolution of a Three-Decade Career: Automotive Writer to Tech Conference Producer
In the final weeks of 2017, a ProPublica/New York Times investigative feature revealed that many large companies, including Amazon and...
The Journey to Being a Specialist: Insights From Four Experts Who Found Their Content Niche
To specialize in a content niche, freelance writers often cultivate expertise in or passion for an industry or topic. Other writers fall...
What the Facebook News Feed Apocalypse Means for Your Brand
In 2018, Facebook changed its news feed algorithm to prioritize content that is most engaging and important to individual users. As a...
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
There are numerous resources available on how to be a better freelance writer to clients, how to get more gigs, and how to make more...
Are You Accidentally Obnoxious? Phrases to Avoid With Freelancers (and What They Think)
Have you ever asked someone, “Can I pick your brain?” without intending to pay for their insight? If so, you’ve been an accidental...



















