New tools, techniques may bring influencer marketing ROI out of the darkness Undoubtedly you have either thought about engaging in...

Unless you’re a brand that can easily incorporate bearded magical beings, shamrocks, or mint into your seasonal advertising, St....

The health and fitness vertical is one of the most robust and multi-faceted categories in lifestyle content. There’s a never-ending...

New social media trends emerge for young adults Over the last few years, marketers and others have come to expect that Facebook will...

Guest Speakers Nadya Khoja, Head of Marketing, Venngage Meagan DeMenna, Community Manager, ClearVoice Overview Content marketers...

It seems like only one product category would go all-out in campaigning around the Academy Awards: movies (inclusive of the talent who...

As billboards and bus stop signs have shown us countless times, the real estate sales business attracts a diverse group of professionals,...

Image courtesy of Fox Broadcasting Company It’s not every day you get to attend a table-read for one of your great TV loves of all-time....

Why users are leaving Facebook and what it means for you After years of seeing continual growth, Facebook now finds itself in unfamiliar...

Guest Speaker Lorena Garcia, Co-founder of the Bloguettes Overview In the ever-changing world of social media, a marketer is presented...

For decades, marketing was seen as a cost center. In the past few years, however, marketers have been gaining insights into campaign ROI...

In their latest content marketing survey, CMI found that almost all marketers distributed their content via email and social media. The...

Google AMP’s big week sets the stage for remainder of 2018 Google’s Accelerated Mobile Pages (AMP) project hasn’t exactly been quiet...

Lately, some voices in the marketing world have been raised against marketing technology or martech. They claim that marketing is...

Officially, Presidents Day doesn’t exist. Okay, it does and it doesn’t. While attempts to pass a federal bill designating an official...

Last holiday season, I watched with interest as three discussions unfolded in parallel: two in different groups of current and past...

Writers work from home a lot. As much as we love clutching $5 lattes while pounding out brilliant passages at Starbucks for our legions...

Snapchat’s rollercoaster week leaves users, analysts confused about its future After a stellar 2016, in which it became the channel du...

Voice-search technology via smartphones and smart speakers has begun to revolutionize the way people search for and engage with...

Is your company stuck in a social media bubble? As you begin the new year, you may be feeling limited and frustrated because you’re only...