Are you speaking to your ideal audience? Positioning yourself as an expert in your field means letting go of trying to reach everyone. It...

New app looks to even the Skorr as Klout goes out It’s hard to believe that the Klout score is now 10 years old. The sometimes divisive,...

It’s the plunge when every freelance writer must stand on the edge of the board and consider at some point: “Do I dive into the freelance...

Content curation tools help marketers aggregate, filter, organize and share relevant content from around the web. Businesses rely on...

This is the first installment of a series where we look at words and concepts that define the modern workforce — for good or ill,...

When you’re a freelance writer, it’s easy to feel like an outsider looking in. You often toil job to job, shuttling between pitching...

Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape....

Three updates brands need to understand from Facebook’s F8 Developer Conference Facebook’s yearly F8 Developer Conference always brings...

What you can learn from the return of Snapchat Spectacles Chances are that if you or anybody on your team used the first version of...

Tax reform legislation enacted at the end of 2017 reflects the most sweeping change in the tax code in several decades. We will discuss...

What you can learn from Heinz and M&M’s customer co-creation efforts Any company wants to have an engaged and active consumer base who is...

Freelance writers and all self-employed people need to save for their retirement. When you are employed by a company, usually there is a...

After managing hundreds of freelancers and reviewing countless applications and portfolios in my media career, I’ve developed a finely...

Accounting and record keeping for freelance writers requires individuals to think beyond their passion — writing — and think like small...

Three ways Gmail’s redesign will affect your email marketing Because social channels are constantly making updates, it can be difficult...

From ghostwriters to speechwriters to the insane things that come out of Stewie Griffin’s face, talented scribes have been putting words...

Personal branding is how you represent yourself and your work to the world. Whether you’re a freelance writer or a creative professional,...

One of the most important decisions that a freelance writer, or any small business person for that matter, will make is what form of...

Five significant Facebook updates you need to know about Though the Cambridge Analytica controversy drama has certainly placed Facebook...

One of the world’s best known and frequently played symphonies, Beethoven’s Symphony No. 5 opens with four dramatic notes repeated:...