Hamad Abdel AalSep 19, 20183 min readGoogle, Facebook, Instagram Offer New Ad Tools to Entice Marketers to SpendKnowledge is power. But when information is flowing around you on a consistent basis, how can you tell what is most important to know?...
Hamad Abdel AalSep 18, 20189 min readIn the Case of an Unhappy Client, What’s a Freelancer to Do?The perfect freelancer scenario goes something like this. Client desperately needs help. Client finds superstar freelancer based on a...
Hamad Abdel AalSep 17, 20185 min read6 Competitive Ways to Do Content Marketing With Smart SpeakersSiri, Alexa, and Google are household names now. These voice assistants and the compact devices that house their digital components are...
Hamad Abdel AalSep 14, 20186 min readAustralian Writer Lindy Alexander on Being a Self-Employed Creative in OzAs ClearVoice expands our talent roster and client list internationally, we’ve begun reaching out to top-tier freelancers in foreign but...
Hamad Abdel AalSep 13, 20187 min readEnticing Millennials: Four Pros Share Content They Love… That WorkedWhat content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and Knew Money to share content they love and why...
Hamad Abdel AalSep 12, 20183 min readWill ‘New’ Twitter Be the Same Old Story? (And Three Updates to Notice)What’s new about “new” Twitter? Though Twitter has always been a major player in the world of social media, for many small or...
Hamad Abdel AalSep 11, 20185 min read6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)If you followed our series, you now should understand the value of long-form content (LFC) and have examples of brands who kick butt at...
Hamad Abdel AalSep 10, 20188 min readArtificial Intelligence Options Compared for NLP: Which to Use for Your ChatbotHaving helped build several dozen chatbots over the last two years, I’ve come to understand that a multifaceted evaluation of the natural...
Hamad Abdel AalSep 7, 20187 min readImportance of Brand Consistency: 7 Key Approaches for Keeping AlignedWhat is brand consistency? Brand consistency is the pattern of expression that affects what people think about your company. The more...
Hamad Abdel AalSep 6, 20186 min readNewsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)In this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalSep 5, 20183 min readSnapchat, Facebook Headed in Opposite Directions — Where Should You Focus Your Efforts?Snapchat is up, Facebook is down — and it’s time for you to start making some hard platform decisions. Doubtless, you have heard a bit...
Hamad Abdel AalSep 4, 20184 min readLong-Form Content: Creating Ebooks That Convert (4 of 5)We described the value of long-form content in previous posts highlighting how they can educate, inform, inspire, and convert prospective...
Hamad Abdel AalAug 31, 20187 min readThinking About Influencer Marketing? 10 Realistic Warnings Before You BeginFor all the exposés that have run on Adweek and DigiDay recently, dozens of business owners or executives still decide daily to “dive...
Hamad Abdel AalAug 30, 20186 min readNewsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘SendRIn this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 29, 20183 min readReport: Lack of Transparency on Social Media Can Affect Your Bottom LineYour lack of social transparency may cause you to lose customers You may have heard it is important to be transparent with your customers...
Hamad Abdel AalAug 28, 20186 min readLong-Form Content: Mastering Creative Briefs for Ebooks and Assets (3 of 5)Your brand content marketing team is a well-oiled machine… You think. But you’ve never mastered anything longer than a 500-word blog...
Hamad Abdel AalAug 27, 20185 min readThe State of Chatbots After Cambridge Analytica: Hurt or Helped?Cambridge Analytica debacle. While the misdeeds of Cambridge Analytica cast a long shadow on Facebook’s policies concerning third-party...
Hamad Abdel AalAug 24, 20186 min readWhat Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?“We need to be on social.” Anyone in content marketing has heard this from multiple companies in the past year. Often followed by: “But...
Hamad Abdel AalAug 23, 20185 min readNewsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ MatterIn this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 22, 20183 min readReport: Young Social Users Would Rather Consume Content Than Create ItYoung social users want to consume content more than they want to create it. Conventional wisdom says that Gen Z and millennials love to...
