This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s...

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of...

It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to...

A thing that most successful brands, especially successful breakout brands, have in common: They know their customers; they understand...

Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. As a result,...

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of...

No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content...

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which...

Have you ever encountered a website or webpage that was frustratingly slow to load? You probably waited while a couple of seconds passed,...

Whether you just started your business or you have an established company, you might be asking yourself whether or not you should be on...

As influencer marketing continues to reach and attract mass markets, journalists are eyeing the idea of creating a social media wave of...

In theory, content marketing is easy. Provide people with content that they like, build rapport, and make customers. Unfortunately,...

When Google decided that a key factor in assigning domain authority would be the quality and post frequency of a URL’s original content,...

An effective customer messaging platform can help with marketing efforts — turning customers into brand advocates — and can save your...

Accountants are every business owner’s safeguard and conscience. Among their best qualities: integrity, ethics, punctuality, meticulous...

In a rather startling statistic, digital media experts now estimate that the average wired and tired American sees anywhere from 4,000 to...

In the last decade, content marketing has grown from being a mostly unfamiliar term to becoming the lifeblood of brands who want to touch...

Hot take: The peak, ridiculously sexy and over-budgeted category in advertising is fragrance — in a close heat with luxury automotive,...

Marketing technology, or martech, plays an integral role in any modern business. After all, martech makes it possible to play on the...

Run, don’t walk! Literally every time I log into Facebook, I’m presented with someone else’s career dilemma and a long thread of...