A concierge chatbot is technology that allows businesses to provide information, reminders and helpful advice to customers. Compared to...

It had finally happened. I was burned out. In the last few years, I had moved, switched jobs, witnessed the after-effects of a tragic...

As they say in theater, “The drama is in the doing.” And when it comes to creating and managing content at scale, the “doing” can be a...

Listening to Weird Al instantly puts me in the backseat with my younger brother. We are 12 and 8 respectively and we both know every...

In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of...

Full-time freelancing or moonlighting? It’s a question for both workers and clients. Individuals must determine if full-time freelancing...

This morning on Instagram, I saw a post about finding the perfect kebab in northern Miami Beach. I saw a story about Japanese pancakes. I...

Are there scenarios when you should pay a freelance writer more? The answer is yes. Not all projects are created equal. If the assignment...

Even though marketing has been around for ages, it has continually evolved to better reach audiences with the messages they want to hear....

Creating a website that you’re proud of — that truly represents your business, and engages customers, and also ranks well with search...

We all want to create social content that ends up on Twitter’s trending leaderboard. That is one of the many reasons why we create...

As influencer marketing continues to reach and attract mass markets, journalists are eyeing the idea of creating a social media wave of...

How serious are you about freelancing? Whether you’re a moonlighter or a full-time freelancer, we want to help you fuel your fire. In our...

Content marketing isn’t for the faint of heart. Even when things are going well, you need to continually be aware of new tools, tactics,...

Why pay $400 monthly for a desk when you could be working from bed in your pajamas? Well, according to thousands of small businesses,...

This is part two of a two-part series evaluating the practice of soliciting shares in your marketing content. In part one we presented...

In a rapidly changing world, representing diversity in advertising and marketing is a never-ending challenge. Diversity and inclusion...

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of...

There are only two ways to guarantee that you stay up to date on the most important content marketing news. One: spend all day every day...

Are you tired of hearing the overused phrase “content is king”? Yes, it is used quite frequently and probably brought up in every...