Segmenting Your Customers to Increase Content Marketing Reach
When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your...
When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your...
Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. (Source: Demand...
If professionally you are a words person who has nothing to do with visuals, does your professional persona need to be visually on point?...
Teamwork quotes need not be relegated to fluffy kitten posters that only inspire cynicism and target practice using the closest office...
Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess...
Hundreds of articles have been written about how isolation and lack of structure affect freelancers and remote workers. Co-working was...
If you were a child of the ’80s, you likely remember the ‘Choose Your Own Adventure’ book series, where you would be presented with...
Teaching and writing are two sides of a priceless coin. Writers historically have used the classroom as a place to supplement their...
The type of freelance editor you need depends on a variety of factors, including where you are in the writing process. At the various...
If we told you that more than half of people surveyed have not used visual search, but are somewhat interested or very interested in...
If you know how to develop a content creation strategy, you realize it requires honest assessments of your current state of business and...
Believe it or not, chatbots have been around for a long time. However, in the last several years the use of chatbots has grown...
Whether it is a product, a destination, a property or a person, every brand wants to share their unique proposition with the masses. Or...
One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. Now, one year...
Time is all in your head. All of it. In your head. Not even Einstein could definitively put an end to the debate: What is time? So aside...
When you think about influencers for a campaign, you should be thinking: Who is the best brand ambassador for me and my product? Who...
Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an...
In honor of Crossword Puzzle Day, which today marks the 105th birthday of the first crossword, we created one of our own — going totally...
Finding work is a top concern for freelancers. In fact, a whole host of income-related issues are troubling today’s freelancers, who...
Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company...