Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight...

What is Freytag’s Pyramid? Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic...

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise...

In high school, as I was preparing to apply to journalism school and prepare to conquer the media — I scribbled a byline bucket list into...

What is the Eisenhower Matrix? Invented by President Dwight D. Eisenhower, the Eisenhower Matrix is a simple productivity tool for...

On Mar. 26, 2019, the European Union passed legislation for its new Copyright Directive. Martech expert Ben Beck breaks down what the new...

There’s an iconic scene in my favorite baseball movie of all-time, ‘Field of Dreams’, when a voice from the sky whispers, “If you build...

Have you ever felt as if you’re trapped in Engineering on the Starship Enterprise? You’re surrounded by levers and buttons and mechanical...

Even though I’m only the ripe ‘ole age of 30, I sometimes feel the timing of my journalism degree means I missed out on the proper...

No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the...

What is a boilerplate? A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included...

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding,...

I still remember — lovingly — my very first byline. After honing some early networking skills, I had landed a weekly column in a tiny...

Different assignments, different rates, but same freelancer. Do really value and understand your freelancers’ time? If you need to better...

How can freelancers set client expectations? Develop an approach driven by clear communication and transparency. To set expectations,...

Though romantic comedies may paint a different picture, there is a major gender divide within media. In honor of Women’s History Month,...

These days, it’s usually not enough to be a professional wordsmith. As the content marketing landscape evolves at a dizzying pace,...

The media landscape is a scorcher these days, am I right? Journalism — whether in business, politics, restaurant reviews and world news —...

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. Among...

Keys for writing someone else’s bio: Keep it succinct, start with current role and responsibilities, don’t get hung up on dates, and...