You scratch my back, I’ll scratch yours. You are the company you keep. What goes around comes around. All of the sayings are ones we’ve...

Whether you’re the editor for a high-volume site online, a trade publication or a supermarket glossy, you’re putting in hours of...

Confession: I used to be a dating blogger. And I mean a full-blown Carrie Bradshaw wannabe who detailed every last minute of her...

Your company is putting a lot of spend toward a live event — maybe one that’s a standalone, produced by your company.  Or maybe you’re...

The days of video being the “future” of marketing efforts are no more. Today, there is more than enough evidence that the future is...

How many times have you sent an email and wondered if the recipient received it? Did he or she click on the links or open the...

Struggling to secure those freelance writing jobs you’ve been applying for? You may need a quick refresher on writing a winning proposal...

True story, I once let a dentist work on my teeth that had bad breath. And I have to say I questioned his abilities. Why am I starting...

If you’ve been lucky enough to find your life partner — you know the feeling when it’s just right. Those who are single (or remember,...

A good piece of content is like a seed. If it is planted in fertile soil (your digital eco-system), not only will your content seed grow,...

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. That...

Chatbots: What are they exactly? And why are they all the rave today? If you are unfamiliar with what chatbots are and how they work, you...

Like many journalists, my career has taken plenty of twists and turns along the way. My first internship was in the beauty department of...

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is...

What are the defining characteristics of your brand voice? What is your brand’s backstory? If your brand wrote a letter to its customers...

“How long will it take for my site to show up on Google?” is a question I get regularly from clients and students. For clients, I...

Since hashtags are becoming a new language that every professional must become fluent in, here are a few you can likely decipher without...

Did you know that 5,787 tweets are tweeted out every second? That adds up to about 500 million tweets each day. That might seem like a...

Among the many hats a marketer wears, one of the most important is communication. As a strong advocate of written communication, I’m a...

Traveling is one of the most powerful ways to challenge your mindset and your flexibility, forcing you to learn on the fly and adjust as...