Who should tell your brand’s story? If you prefer someone more authentic than an actor, a local celebrity and/or an influencer, then a...

As a freelancer, I know the one habit nearly all writers can’t resist, no matter how hard they try, is seeing life through a series of...

What would a solid SEO and content marketing strategy be without keywords? Understanding what your target audience is searching for is...

In theory, a solid work-life balance is more manageable for a freelancer. But as I’ve learned firsthand — along with nearly every other...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Rent is due on the first whether you’re inspired or not. If you’re a freelancer who makes a living copywriting, you don’t have the luxury...

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend, but though it can be deployed to great...

Six months after leaving the cushion of a full-time job and steady paycheck to go freelance, I was faced with my very first big ole...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Travel writing is one of the most coveted niches in all of writing — and unlike certain niches that lose their appeal after some real...

Trying to diversify and liven up your brand’s digital content experience? Borrow some story formats from magazines and newspapers....

Which words would your friends and family members use to describe you? Witty? Kind? Helpful? Now, which words would you use to describe...

As marketers and solo practitioners, we tend to rely heavily on technology to get through our busy workdays. So much so, that when we...

When I decided to travel non-stop for a year, many people were perplexed by my decision. What would happen to my career? How would I...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Stephen King said: “The road to hell is paved with adverbs.” While the author is renowned for such sentiments, he’s equally criticized...

We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave...

If you read our article about tactile marketing, then you might be curious to learn which tools are available on the market to make...

Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years....

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...