The gig economy has taken the business world by storm. It has helped to shape and evolve how businesses operate, as well as open up new...

Natural language generation… how natural is it? I had to see AI in action for myself. I used a free online essay-writing bot and I have...

No matter how many publications I write for, how many stories I knock out of the park (go me!) or how confident I feel in my talent —...

When you’re pitching a new client, what do you put first… your revenue goals or theirs? All too often, freelance writers worry about...

You’re fairly confident in your skills as a journalist. You have some bylines that you’re mighty proud of. You’ve figured out how to...

If you’ve ever felt like you needed to poke your content with a stick just to see if it is still alive, then you probably haven’t been...

Measuring social media ROI continues to be difficult for some marketers — but a big reason for that is because we often look beyond the...

Stories about those pristine, high-gloss offices in Manhattan where employees are required to have spotless desks — nary even a coffee or...

Do grammar rules ever become outdated? Of course, they do. Three primary examples of errors that no longer matter include ending a...

There are plenty of abbreviations thrown around haphazardly in the content industry — TK, SEO, SEM — and the list goes on. But one that...

Just like a Halloween costume, illustrations can be fun and colorful or scary and monochromatic, but they all serve as the impressive...

Inbound marketing mistakes run the gamut, from ignoring the power of original content to trying to cut corners. And the worst could be...

“Where did the day go?” “I spent all day in my pajamas.” “I have no life outside of work.” If any or all of those sound familiar, you’re...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

Earned a journalist degree — check. Built a freelancing side hustle you’re mega proud of — done. Want to expand your services and...

A successful content marketing strategy is essential in today’s business environment. According to today’s new 2020 B2B Content Marketing...

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the...

Writing can be a lonely profession, especially if you work remotely. Sometimes we all need to hear other voices from people who...

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...

If you can persuade visitors, you have a good chance of getting them to take action —  to click, learn more, or buy — all actions that...