Did you know that people decide if you are trustworthy, smart, and charismatic within seconds of meeting you? (Yes, before you even open...

What is a CTA? In marketing, a CTA is a “call to action” or the compelling language used to get a consumer to click a button or link, or...

Believe it or not, 2019 is already drawing to a close. The fourth quarter is officially in full swing, the holidays around the corner,...

When you sign up to be a freelancer — especially a full-time one — it’s like signing a safety waiver. Moving forward, you are solely...

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...

A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while...

What types of freelance content writers do you need? The answer to that question depends on the business goals for the content you want...

The best way to build and maintain valuable, meaningful, and long-term customer relationships today is with content. High-quality,...

There are numerous pros with working from home — like wearing hideous, cat-hair-covered sweatpants and dodging soul-sucking commutes. The...

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...

Usually, when you start your freelance writing business, you wear all the hats. You not only complete writing assignments for clients,...

When you’re in the thick of building your business, staying on top of information within your industry, current clients, past ones and...

Thinking about testing out video as a marketing tool? First thing: Don’t look on Facebook for tone pieces! Social platforms have become...

We’d like to thank the Content Marketing Institute for selecting this post as a 2020 Content Marketing Awards Finalist for “Best Blog...

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and...

With the many distractions in today’s busy work environment, getting in the zone is often easier said than done. A meeting here — an...

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...

What few full-time writers realized before they set out into the great unknown of entrepreneurism is how many hats they’d be asked to...

So you’ve set aside a budget to shoot content for your brand. There are just a few (or a hundred) things to think about now! Within each...

A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. It may be just 10 impactful...