Hamad Abdel AalJan 23, 20206 min read6 Questions to Help Create Better Buyer PersonasIn many professional marketers’ opinions (including mine!), creating buyer personas is one of the most fun parts of brand strategy. Buyer...
Hamad Abdel AalJan 21, 20204 min readHow to Monitor and Improve Your Online Reputation in Four StepsYour copy may be slick, your ads may be clickable, your retargeting game may be on-point, and your videos may be engaging, but even with...
Hamad Abdel AalJan 20, 20205 min readLeveraging Data to See Positive Results With Influencer MarketingIt seems like it wasn’t too long ago when influencer marketing was all the rage. In the last decade, we have seen a significant rise in...
Hamad Abdel AalJan 19, 20203 min readHow to Counteract Sitting All Day With Simple Remedies“Sitting is the new smoking” and “sitting disease” were coined to address the sedentary epidemic so many of us face, simply by sitting in...
Hamad Abdel AalJan 18, 20203 min readHow to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalJan 17, 20206 min readHow to Position Yourself as a Freelance Leader Versus a Freelance LaborerYou know that client. The one who wears you down to a much lower rate, expects you to do revision after revision — at no extra pay of...
Hamad Abdel AalJan 16, 20205 min readWhy Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 15, 20207 min readTop Conferences for Freelance Writers and Creatives in 2020“The best investment you can make is in yourself.” — Warren Buffet. So why not start by attending one of fast-growing conferences and...
Hamad Abdel AalJan 14, 20206 min readHow Your Competitors’ Earned Media Can Power Up Your Content MarketingThe other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote...
Hamad Abdel AalJan 13, 20205 min readPersonalization in 2020 and Beyond: Improving the Customer Experience Through ContentPersonalized content recommendations have been around for some time now. We have already seen it with Amazon and Netflix providing...
Hamad Abdel AalJan 13, 20208 min read3 Real-Life Elevator Pitch Examples for TV ShowsThink you’re the next Shonda Rhimes? Or Tina Fey? Maybe Darren Star? The first step in turning your bright ideas into a television series...
Hamad Abdel AalJan 12, 20206 min read5 Green Flags That Indicate a Client Relationship Will Be GreatAnyone who works as a consultant or agency partner for multiple clients has had the “red flag” conversation many times with peers — where...
Hamad Abdel AalJan 11, 20203 min readWhen the Tech Does the Trick: Podcast Recording Tips for Beginners#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalJan 10, 20204 min readHow to Incorporate Customer Stories Into Your Goal-SettingAs an effective and captivating way to tell a brand’s message and strengthen the bottom line, the voices of your customers speak clearly,...
Hamad Abdel AalJan 9, 20207 min readHow to Make a Buyer’s Guide for Your Brand (Part 1 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 8, 20209 min readThe Six Skills You Need to Be a Content Strategy HeavyweightTo become a content strategist, there are several skills to master beyond content creation. Content strategists must be adept when it...
Hamad Abdel AalJan 7, 20207 min readCan Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring....
Hamad Abdel AalJan 6, 20205 min readHow to Make Heads or Tails of Marketing Data ManagementAs a marketer, you are likely focused on keeping your content marketing machine running. Recruiting writers, researching relevant and...
Hamad Abdel AalJan 5, 20203 min readHow to Be a Successful Mentee and Get More Out of MentorshipReady to find a great mentor? In a previous post, we talked about how to choose a freelance mentor and why you need one. But getting the...
Hamad Abdel AalJan 4, 20203 min readCommon Business and Legal Mistakes Podcast Freelancers Often Make#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
