In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused...

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” — Socrates. Well, not that...

In the world of content creation and copywriting, there’s often a moment when you’re faced with balancing the initial giddiness of taking...

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience...

What is core content? Core content is a piece of content that is essential to your business offerings. It is the highest content level in...

It can be the most dreaded part of freelancing — tax preparation. But taxes don’t have to bring nightmares. It only takes a bit of...

There’s nothing quite as exciting — or terrifying! — as starting your own business. With so many unknowns ahead of you, one area that is...

Email is an essential part of modern business — no matter if you’re a content writer, a marketer, a designer or anything under the sun....

It’s the dream of many creatives and authors: seeing their big idea and characters take to the biggest screen of all in Hollywood. What...

Since Instagram launched IGTV in the summer of 2018, it has continued to adapt, alter, tweak, and adjust the tool’s features to make it...

When it comes to creating content online the baseline of knowledge varies widely. Which is to say that there isn’t a baseline of...

“So… what does your company do?” It’s a question that can either thrill or haunt a marketer. The savvy give a quick elevator pitch...

What is phygital marketing? Phygital marketing is a blended customer experience where digital applications relate to the physical world...

Read our comprehensive guide on how to start an LLC, including defining the differences between a sole proprietorship and an LLC as well...

As with writing anything for your business, you want to attract your people. Not all people. When you are so close to a project it can be...

As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part...

The last time the ’20s rolled around, jazz, flappers, and Al Capone were a thing. It was a century ago, but each still serves as an...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

Ask most hardworking content marketers where they spend the majority of their time and you’ll continue to hear that it is spent creating...

“Either write things worth reading or do things worth the writing.” — Benjamin Franklin As freelance writers, we need to do both. If we...