We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s...

Bringing on extra help makes sense at this point in your business growth. As you scale your content production, hiring freelancers to...

What is a content campaign? A content campaign is a goal-focused content initiative. Content campaigns are in the middle of the brand...

Which content creation tools should you use? Explore popular tools that help content producers and marketers create media: email...

I’ve long been a collector of motivational quotes. And just like lyrics to a favorite song, I can recite from memory quotes that have...

Even before the current crisis, remote work has been a solid growing trend since broadband entered our homes and Wi-Fi flooded coffee...

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation,...

What is a content franchise? A content franchise is a recurring series built around a theme, topic, story — or produced by a particular...

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths,...

What inspires you and sparks your creativity? Perhaps exploring new museums around the world or visiting libraries that offer an endless...

I often see discussions among creative freelancers and agencies about the pros and cons of doing rush jobs. Some people enjoy them, some...

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your...

What is a content hub? A content hub is an organized collection of content. This content repository is deeply rooted in brand experience...

Struggle with creating rich video content? Not sure how to put your mobile phone to use in marketing? In this guide, Ben Beck introduces...

Freelancing after 50 has its own unique challenges and opportunities. Here’s why boomers are choosing to freelance, 10 ways they can...

In the tenure of a traditional career, the path is usually (somewhat) clear. You start from one level, you meet a certain amount of goals...

What is vertical content? Vertical content is content that appeals to a business niche. Verticals are major categories or themes near the...

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish...

In the rush to meet deadlines and churn out newsletters, social copy, articles, and blogs for your many clients, it is not uncommon to...

In every smart marketer’s toolkit is a winning elevator pitch. After all, at the heart of your job is the ability to sell your services...