When the economy is humming, so are things for freelancers: budgets are fat, resources mighty, and gigs, they are o-plenty. But when the...

An executive summary is a short recap of what is presented in lengthier reports but still includes all of the necessary facts, figures...

Google is continually updating its decision-making algorithm in efforts to provide the best answers and experience for users. Traditional...

You’ve been tasked to personalize a topic. As a writer, you must make it vitally important to the brand’s readers and pull them in, like...

What is the skyscraper content technique? The skyscraper technique is a content creation method for building high-quality backlinks....

One-way communication is a thing of the past. Trend forecasters and content marketing experts note that exhibitionist content (vlogs,...

As freelance writers, we are left to our own devices to scrounge enough energy and motivation to dominate our projects. And over time,...

SMART goals are Specific, Measurable, Attainable, Relevant, and Time-bound. Using the SMART goal method is an effective way to outline...

Content personalization is the strategy of developing and delivering targeted content that is especially relevant to groups or...

What is a virtual event? Something as small as a webinar or as large as a digital conference with thousands of attendees. More than ever,...

What is a content ladder? Content ladders are comprehensive content pages or assets that evolve over time. Able to reach lengths of 3,000...

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and...

As scary and unsettling as it is, a crisis, a pandemic, a natural disaster and other world-changing grenades can be thrown at us at any...

It’s the inevitable phrase that comes at the beginning of nearly every job interview, regardless of industry: ‘So, tell me about...

When the world is dealing with the aftermath of a natural disaster, a domestic terrorist attack or a global pandemic, there are times...

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. From articles and podcasts,...

Big data may sometimes have a negative connotation associated with it, but if you are a marketer, the term big data shouldn’t be scary....

What is pillar content? Pillar content is a niche-focused content series. Content pillars include a comprehensive top page or asset that...

When you become a freelancer and take on clients, you quickly realize what other roles you instantly take on: cheerleader, counselor and...

What is good writing? The answer is, of course, subjective. What isn’t, however, is that you know it when you see it — because it keeps...