Grants and Resources for Minority Business Owners
As an African American woman and business owner, my heart aches and rejoices for the civil discourse currently happening around the world...
6 Inspiring Virtual Tours to Beat Writer’s Block
We imagined our summers would be spent hopping on flights, touring through cities, exploring nature, and going off the grid. But our...
Writing About Data: Using Statistics to Strengthen Storytelling Content
Laptop open. Check. Cold drink. Check. Data points. Wait, what? If your content marketing client is asking you to take a data-driven...
Adapting Your Message in the Time of COVID-19: Do’s, Don’ts, Examples
If you’ve logged onto the internet at any point between March and today, you’ve seen the onslaught of COVID-19 emails inundating your...
How to Improve Your Product With Remote Focus Groups
It’s no secret that the remote fever could very well become the new normal. As a result, businesses, organizations, and communities must...
A Step-by-Step Guide for Resharing Content on Instagram
There are multiple ways you can reshare a post on Instagram. Here’s a step-by-step process on how to reshare a post on Instagram via a...
Writing About Services: Selling the Consumer Experience
Your task: Entice the world to use your new client’s services. The challenge? You work in marketing, so the copy can’t sound like a...
Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles
What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply...
6 Tips to Managing a Remote Content TeamÂ
Remote working was already becoming increasingly commonplace long before — you know. And the trend shows no signs of stopping. As...
Writing About Products: Sell Experiences That Persuade Buyers to Add to Cart
You’ve been chosen to work on a brand’s new product launch. Heck, yeah! They’re hiring writers to craft blog posts, product descriptions...
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms vs. SurveyMonkey vs....
The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing
There’s a reason it’s called taking a leap of faith when you decide to transition from full-time employment to a completely freelance...
11 Ways to Make Your Content Memorable
According to studies, when we are surprised, our brains cause us to physically freeze for 1/25 of a second. Following that initial...
The Top 8 Reverse Image Search Tools and How to Use Them
How does reverse image search work? Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often...
Direct to Consumer Marketing: 9 Lessons B2C Marketers Can Learn From D2C Brands
If the past long weeks into months of modified lockdown have taught us anything, it’s that both life and business are changing on a daily...
What Is Teamlancing? The Future of Freelancing and Content Marketing [Ebook]
What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a...
How to Write a Meaningful Value Proposition (With Examples)
What is a value proposition? A value proposition is a declarative statement that explains why a customer should purchase your product or...
The Ultimate Guide to Creating Instagram Highlights
How to create Instagram highlights: Design and create your highlight cover images. Brainstorm categories for your highlights (e.g.,...
How to Work With Freelance Teams: 4 Keys for Marketers Outsourcing Content
Customers with a great content marketing strategy are not great by accident. To the less experienced it might seem like anybody can...



















