Temporary vs. Permanent Content Strategies: 5 Ways to Determine Which
How is your rollercoaster of 2020 going? All industries have been holding on tight, preparing for the next topsy-turvy turn and bracing...
How is your rollercoaster of 2020 going? All industries have been holding on tight, preparing for the next topsy-turvy turn and bracing...
Marketing content should be educational, informative or entertaining. But, what if we explore deeper? Rather than sharing blog posts and...
Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics...
Though the gig economy is predicted to soar, as more companies understand the value of hiring a freelancer or a teamlance for projects,...
In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging...
It should come as no surprise, but as you read this story, a slew of technology companies know it’s happening. From how you stumbled upon...
Due to the challenges brought by the COVID-19 pandemic, your business may have been forced to find ways to operate amidst the...
I’m peeling back the curtain. If you’ve ever wondered how prolific freelancers operate behind the scenes, the truth is this: we work in...
In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Big companies that had...
As you grow your teamlance business and start to scale your micro-company, you’ll have a few wins — and some disappointments. It’s an...
If your marketing efforts are feeling stale and unoriginal, one likely reason is the lack of unique ideas coming from you (yes, you) and...
Let’s face it: Freelancing can feel like floating on a rowboat in the middle of the ocean with no one else in sight. Your only social...
A testimonial is a customer statement attesting to a brand’s or product’s superior performance, quality or results. A classic testimonial...
I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and...
Your content ideation, execution and project management isn’t playing out the way you’d like. You’ve been thinking about hiring a...
As every industry adjusts to business practices after the pandemic, the freelancing world must figure out their own sense of ‘new...
Traditional outlets are dying daily. All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be...
Like most content marketers, you came bouncing into 2020 with big goals and shiny pigtails. Then the year morphed into the “new normal.”...
Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their...
When most of us thought about career development in the not-so-distant past, it generally involved a fairly similar path: improve what...