Parallel Structure: Make Your Content More Powerful and Precise
Two things likely happened when you decided to click and read this piece about parallel structure. You either had a flashback to...
How Do You Know If Your Content Shift Should Be Temporary or Permanent?
In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in...
10 New Words Coined During the “Year of Corona” (Also Known as 2020)
Just when you think the English language has thought of it all, a global pandemic hits and leaves us… speechless. Well, most of us. The...
Content Writers on How They Adjusted to a Teamlance Setup
The freelancing industry is expected to boom in the coming years, especially as more people start to explore the freedom and fulfillment...
Content Marketing Lessons From the Preserved Roses Industry
I’m guessing that right about now you’re shaking your head and thinking, “Preserved Roses, what are those?” Those, my friend, are big...
Plan Your Next Blog Topics by Playing to People’s Strengths
When was the last time you thought about what your blog actually does? A blog brings people together. It is a fine orchestration of...
Pinterest for Brands: Interview With Tina Pukonen, Pinterest Global Lead
Sometime around 2011, I stumbled across Pinterest. They were a startup back then and I was a digital media content editor where producing...
4 Proven Writing Exercises From Famous Authors
How many freelance writers are out there who have gone months, years, or even a lifetime without producing their best work. Let’s be...
Reasons to Adapt Your Content Marketing Plan — and One Time You Shouldn’t
Like any other part of business strategy, content marketing is an ever-changing dialogue. In fact, part of the task of a freelance...
4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID
Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or...
When Tracking Links Might Kill Your Content
For a while now I’ve noticed that in some pitches I receive from publicists, there’s a sneaky tracking link included with exhortations to...
How Writers Have a Big Opportunity to Build Digital Educational Content
With a staggering unemployment rate and an uncertain economic future, 2020 has been a challenging, stressful year for many. Though some...
Encompass Your Brand Voice to Make Your Content Richer
The long-form content trend continues. Over the past five years, content marketing teams across an extensive range of industries have...
Content and the Health Industry: A Guide to Success
The health and wellness industry is booming. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing...
3 High-Performing Blog Post Templates: Just Copy and Assign (With Live Examples)
How do you create a high-performing blog? Well, it all starts with the structure of your blog posts. And that starts with setting up your...
5 Digital Content Experiences Born During COVID-19 That Are Here to Stay
If necessity truly is the mother of invention as the proverb goes, 2020 will go down as a year when some good came out of a whole lot of...
How to Foster Harmony During the Content Review Process
Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of...
The Role of Content Marketing in the New Normal
Just as the Great Depression inspired Hollywood’s Golden Age, the COVID-19 pandemic will have a significant impact on how and where...
Incorporating Design Thinking Into Marketing Content and Strategy
How can learning to speak the language of your visual creative partners ensure that their contributions aren’t reduced to “just providing...



















