Content marketers are tasked with navigating many tricky conversations with potential, current and long-lasting clients. For many, one...

When I say the term “link building,” does a big “spam! spam!” alarm go off in your brain? That’s thanks to some outdated practices that...

As writers, we’re often told not to overuse adjectives. Cutting down on adjectives is one of the best ways to uncomplicate your...

For the past six weeks, I’ve been writing a series called Adventures in Teamlancing (catch up on the series here) and chronicling my own...

What is inbound marketing? Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the...

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build...

So, you want to be a great marketing content writer. You’ve got the wordsmithing capability and writing talent down pat, and you think...

It’s difficult enough to parse the meanings of similar words, but the absolute worst is when two words sound almost identical but...

Welcome to part six of an eight-part series on teamlancing in which I take you along with me on my journey from freelancer to...

When it comes to motivating teams with sports metaphors, marketing leaders know how to knock it out of the park. Since the first ball was...

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of...

You are probably aware that social media has continued to develop as a pay-to-play medium, but if your organization is like many, you...

We’ve all been there: You’re on a roll writing your latest piece, in the midst of a sentence, and suddenly… What word goes here? Are...

What’s your SEO strategy for 2021? In all the messiness of 2020, you probably haven’t had much time to think about the future while...

Many years ago in college, a journalism professor started a lecture with these 11 words I’ve never forgotten: “If you are not a reader,...

For the past few weeks, I’ve been sharing a behind-the-scenes look into my experiences in teamlancing after many years of freelancing and...

Pick me! Pick me! These boisterous wishes are flooding writing groups and Twitter threads as freelancers scramble to fill their calendars...

As with a freelance business, growing your teamlance client base takes plenty of selling tactics. Since it’s a small company in itself,...

It’s no secret that more and more people work remotely than ever before. In fact, the entire workforce has changed drastically. A recent...

No matter how many years you’ve worked as a professional writer, how many classes you’ve taken, degrees you’ve earned, or bylines and...